A recent survey by online publication Light Reading took responses from 550 telecom professionals that included 120 service providers and found that the "average person has a rich mobile life made up of mobile device ownership and daily use of technologies like mobile video, mobile apps and Wi-Fi," as reported by Sarah Reedy, senior reporter and the study's author.
According to the survey, 34 percent of respondents say they use more than 1 gigabyte (GB) of mobile data per month while 12 percent used over 3GB. As far as social network status updates, 63 percent stated they update theirs at least once a day while 41 percent use up to six different apps on a regular basis.
Furthermore, with the advent of the new iPad, 15 percent of those surveyed plan on buying an LTE-capable tablet this year.
The results of Light Reading's survey are very indicative of the importance of maintaining a mobile and online presence into today's marketplace. With more Americans spending more time online than before, small businesses need to take increased measures in securing a prominent place in the minds of the mobile inclined.
For example, PayPal's new mobile payment system – PayPal Here – was recently released to compete with rival, Square – a mobile payment startup founded by Twitter, Inc. The two services allow small businesses to accept credit card payments while conducting business off-site at festivals or the now popular, pop-up flea market.
Although using apps like PayPal Here and Square while maintaining a social media presence is important for small businesses, it shouldn't take away from their overall managerial practices. By using a database software or investing in custom application development, business owners may see a drastic increase in their overall efficiency and performance to support their excellent online presence.
Justin is the President of Kyo Logic, where he’s been since 2017. With a strong business background and a passion for problem-solving, Justin wears many hats as a hands-on developer, team leader, and client project manager. He’s incredibly proud of Kyo Logic’s growth and the innovative minds that make it possible. Outside of the office, you’ll find Justin on the tennis courts or out on adventures with his dog.