As this blog has reported, big data is becoming a critical element to maintaining an effective business. This is because the information that is being used by companies can be beneficial to every department, should they have the means to store and analyze this information.

According to CIO, an IT blog, companies can use big data to answer key questions that will provide insight into their clients. These questions ask customers about their motivations, the appeal of certain products and the factors that would lead them to prefer one brand over another.

The companies that can use big data to thoroughly answer these questions will be able to set themselves apart from the competition, according to Walt Hauck, the chief information officer of Dun and Bradstreet, a consultant and research firm.

“I think big data is the beginning of the ‘haves’ and ‘have-nots,'” Hauck told the source. “You’re either going to be able to take your data, manipulate it and understand it at scale, or you’re going to follow those that do.”

The benefits of managing big data

By consulting FileMaker developers, companies can create custom database software that allows them to store, manage and analyze the specific sets of data that affect their business, product and customers.

Using this technology can help businesses implement more effective strategies into their sales forces that will create a higher percentage of conversions. Companies can also use this information to aid customer service representatives or account managers in their effort to gain greater insight into client issues and concerns and address those more thoroughly.