Survey shows satisfaction among big data users

Posted by Justin Hesser on September 11, 2014

On Wednesday, Accenture published the results of a comprehensive study on big data, showing overwhelmingly that businesses that make use of it are reaping the benefits. For the survey, the tech services company interviewed over one thousand chief analytics, data, financial, information, marketing and operating officers and other IT managers from companies that are applying big data across 19 countries and seven industries.

According to the report, titled "Big Success with Big Data," 92 percent of respondents said they are satisfied with the results of their big data use, 89 percent rated big data as "very important" or "extremely important" for their digital operations and 82 percent said big data provides significant value to heir business. Nearly two thirds of the 4,300 targets initially contacted said their companies had successfully implemented a big data project.

Further, 94 percent have used big data to identify new sources of revenue, 90 percent to acquire and retain existing customers and 89 percent to develop new products and services through market research.

Narendra Mulani, senior management director of Accenture Analytics, said, "Businesses are at a transition point where instead of just talking about the potential results that can be achieved from big data, they are realizing actual benefits including increasing revenues, a growing base of loyal customers, and more efficient operations. They're recognizing that big data is one of the cornerstones of digital transformation. Companies not implementing big data solutions are missing an opportunity to turn their data into an asset that drives business and a competitive advantage."

Custom database software can help businesses do just that. A FileMaker developer can create databases that are adjustable to each company's needs, helping them keep track of important information and analyze it to obtain business leads or identify market trends.