Debunking three big data myths

Posted by Justin Hesser on October 6, 2013

With every major trend in business comes a myriad of questions, concerns and misconceptions about it. Big data is no different. Because it's an evolving concept and some of the ideas behind it are very new, there are those who aren't entirely sure how it works. At the very least, their ideas about how to make it work aren't always correct.

This sentiment was expressed in a recent Wired article that listed and debunked three myths pertaining to big data management. According to Juergen Urbanski, the article's author, the three lies businesses are telling themselves are: "We don't have a big data problem, we don't have the budget required for big data and we don't have the data scientists needed to process and analyze big data."

The first issue is relatively simple to address. Organizations simply have to come to the realization that their data processing has to be better for them to maintain their viability in an increasingly data-controlled future. Even if a company doesn't feel like it has enough data to consider its situation a "big data problem" its digital information will undoubtedly continue to increase. Urbanski said this could result in problems when infrastructures are maxed out.

"First, I have yet to meet a large organization that does not have a data management problem, even at terabyte scale," he wrote. "The problem might be that existing enterprise data warehouses are reaching capacity limits, that older data which has been archived sits "in the dark," meaning it cannot be queried for insights, or that a lot of potentially valuable data is simply not collected or discarded too soon."

The main theme behind the other two myths is that businesses believe they cannot properly run a successful big data campaign because they lack adequate resources. This is not true, because having the right software system in place can assist a number of big data efforts. 

Developing a FileMaker solution can allow companies to effectively manage their information deficiencies and manage them without having to spend a lot of money or utilize a tremendous amount of personnel. A FileMaker-based custom database software system provides the ability for businesses to collect, track, store and analyze all data, which will help mitigate any potential dangers related to excessive volumes of information.