Latest Mars rover development an example of the power of effective data collection

Posted by Justin Hesser on October 12, 2012

NASA has led the way in research and development for sciences across many practices, whether it be engineering, biology or chemistry. This is due in part to the organization’s ability to aggregate and synthesize massive amounts of information and research.

NASA recently landed a remotely human-driven rover on Mars called Curiosity. In the time since our last post on the subject, researchers were able to use the rover to take a sample of Martian rock and send its composition data back to Earth, revealing that its chemical makeup is very similar to some rocks here on Earth. This ability to accrue a high level of sophisticated information is a big part of what’s made NASA as successful as it’s been.

Turning research into results

Research is a critical component to any business, regardless of the industry. As information has become more widely available, companies have been able to use data as a way to improve their own management and enhance the knowledge of managers and employees across the board. This is perpetuated by the rising use of big data, which businesses have tapped into to analyze their operations and determine which areas may need to be improved.

In order to effectively manage and spread big data and research, managers should consult FileMaker developers that can create a custom database software capable of housing this important information and sharing it with employees.

By doing so, a marketing company, for example, can share key client details and research from its account managers to its creative directors and copywriters, ensuring that all departments have a comprehensive understanding of the client and their industry.

At the same time, financial professionals can use a sophisticated database as a means to evaluate the latest data on client behaviors and cross-sell opportunities, identifying new ways to expand the business’ growth.