Growth marketing teams rely on data from dozens of platforms—Meta, Google, Amazon, Shopify, email tools, and more. But when that data lives in silos, year-end reporting becomes slow, fragmented, and unreliable. With Claris FileMaker, marketers can unify all performance data into a single system that delivers accurate, real-time visibility into ROI across the entire year.
Unify Marketing Data Across Platforms
Claris FileMaker can integrate with major marketing and commerce platforms, including:
Meta Ads
Google Ads & Analytics
Amazon Seller Central
Shopify
CRM and email platforms
Using APIs, scheduled imports, or Claris Connect workflows, FileMaker consolidates spend, revenue, conversions, and attribution data into a centralized database.
This eliminates manual exports and spreadsheet stitching—ensuring your data stays consistent and up to date.
Track ROI by Channel, Campaign, and Time Period
Once data is centralized, FileMaker can calculate:
Cost per acquisition (CPA)
Return on ad spend (ROAS)
Revenue by channel
Campaign-level profitability
Month-over-month and year-over-year performance
Dashboards update automatically as new data flows in, giving marketing leaders a clear picture of what worked—and what didn’t—across the full year.
Flexible Reporting for Stakeholders
FileMaker makes it easy to generate:
Executive dashboards
Channel-specific reports
Client-facing summaries
Year-end performance reviews
Reports can be filtered by brand, region, product line, or date range—without rebuilding spreadsheets each time.
Why It Matters
By using Claris FileMaker as a marketing data hub, teams gain:
A single source of truth
Faster year-end reporting
More confident budget planning
Better attribution visibility
Reduced manual effort
Marketing decisions become data-driven, not spreadsheet-driven.
Claris FileMaker gives growth marketing teams a powerful way to unify performance data, track ROI accurately, and understand what truly drives results across the year. Instead of chasing numbers across platforms, marketers can focus on strategy and optimization.
Interested in centralizing your marketing performance data with Claris FileMaker? Reach out to Kyo Logic here.