How can you break into the tech startup industry?

Posted by John Mathewson on December 30, 2015

Here are a few tips that will help you successfully enter the tech startup world:

  • Create a distribution strategy: Even if you have an idea that could genuinely change the technology industry, it will mean nothing if you do not have a way to get the product or service directly to people. If you are trying to grow your company quickly, think about how you can reach the largest amount of people with the least amount of money invested. Establish partnerships with companies that can sell or distribute your product to their existing client base and will create value for both businesses.
  • Hire slowly at the beginning: While you will want to expand as fast as you can, you certainly do not want to stretch your limited resources too thin. When you are first getting your company off of the ground, you will only want to hire people who can handle a bigger workload, so you do not have to bring on so many different bodies at once. Should your product really take off, then you can look toward expanding the number of employees, but only when the business has the capital to do so.
  • Make it easy for customer contact: The last thing you want is for your business to be difficult to get in touch with, especially if you are providing a product or service. Customer feedback is essential at the beginning stages of any business, so an open phone line or email address that is checked daily will be essential.

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