Budget-friendly tips to market your tech startup

Posted by John Mathewson on December 1, 2015

Marketing your tech startup is one of the keys to its long-term success. However, as your initial capital will likely be tied up in other areas of the business, many think it will be hard to launch an effective campaign with the money they have on hand. However, this does not have to be the case, as long as you make smart decisions.

Here are a few ways you can market your tech startup without breaking the bank:

  • Add value through email marketing: Email marketing is not the same as simply spamming a person's inbox. In fact, when done strategically, email marketing can be incredibly effective at expanding a client or customer base. Create a well-planned schedule so people will know when to expect the emails and look forward to updates on the company.
  • Build your strategic partnerships: It can be easy for startups to get lost in the crowd and go unnoticed, as hundreds of thousands are formed in the United States each year. But by reaching out to those well-known companies in the tech world, you can maximize the exposure of your startup and market it much more effectively.
  • Engage with social media followers: Social media can be used for a lot more than advertising, as it can help your tech company reach people it might not have otherwise. Make an effort to share useful information through your company's social media accounts and engage with the customers who are responsive to what you are putting out.

Check out the rest of our website to learn more about FileMaker and how you can incorporate it seamlessly into your tech business or everyday life.