3 ways to help build buzz for your tech startup

Posted by John Mathewson on August 27, 2015

One of important aspect of getting your tech startup off the ground is pitching it to investors, the press and potential customers. Here are a few easy tips that will help you pitch your tech startup and build buzz for the company:

  • Don't focus too heavily on numbers: When you are building your pitch, you do not want to get too bogged down in the day-to-day numbers. People are often interested in human experiences and tangible results and not just the bottom line. Numbers and figures should be left to the investors.
  • Get to the point as quickly as possible: You also want to make sure that you get to the main point of your pitch sooner rather than later. If you focus too heavily on the build up, people in the audience will quickly begin to lose interest. Get to the meat of your pitch at the beginning and really capture everybody's attention.
  • Keep the narrative arc interesting: Of course, what you say will need to be of interest in order to keep the focus of the group you are speaking to. This means providing a demonstration of your product or service if possible. Your talk will only be enhanced by showing off what you have developed, even if is only a short sneak peak of something in its early stages.

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