3 ways to create a successful startup pitch

Posted by John Mathewson on August 3, 2015

One of the main things you will need to do when getting your startup off of the ground is pitch it to potential investors, as well as those who can help spread positive word of mouth. When it comes to creating a pitch, you want to make the best first impression possible.

This means creating a big picture scenario for people to sink their teeth into, as getting overly technical or bogged down in numbers can drive people away. If you have never pitched yourself or a product before, it is very important to get it right at the beginning.

Here are a few ways you can successfully pitch your new company:

  • Answer questions: There will inevitably be questions about your company from those you are pitching to, so you will want to try and tackle as many of them upfront as you can. This will provide a greater understanding for everybody involved.
  • Have a message: The most effective pitches are those that sell a vision and a message. You should have a clear idea of what you want your company to accomplish and convey that to potential investors or customers.
  • Keep it current: If the pitch is tied to big news in the tech world, you want it to be as timely as possibly. Even waiting a week or two means too much time has passed, so you want to time yourself well in order to have the greatest possible impact.

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