If you are in charge of your own tech startup, one of the necessary things you will need to do is get some publicity and build buzz for the company. Tech startups will often live and die by the public relations steps those who are at the top take early on in the business' life.
In the past five years alone, venture capitalists have invested $31.5 billion in startups across over 3,300 deals in Silicon Valley. However, getting the attention of one of these VCs can be a difficult step, which is where the PR and marketing solution will help.
Here are a few tips to help you out:
- Blog: The first thing you should do is set up a blog where people from the company can write about the services you offer or the products that are currently being developed. This will give readers the chance to get to know your company and what it is all about.
- Events: Being at major tech events in your area will also be a great way to boost overall visibility. Whether this means going as a spectator or participating in some way, you will need the chance to show off your new startup.
- Profiles: Social media accounts and profiles will also be crucial. Being able to interact with those who are interested in your tech startup, from VCs to potential customers, can help produce the necessary word of mouth.
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