3 ways to market your tech startup without a budget

Posted by John Mathewson on April 7, 2015

When you first create your tech startup, one of the most difficult things you will have to do is build momentum for the company. This will help to mitigate the risk of your startup going under before it really even takes off, as marketing is a critical part of success.

As you are likely a small startup, chances are you don't have a huge marketing budget, if there is one at all. This doesn't mean it will be impossible for you to spread the word about your business, it just means you will have to work a little bit harder to do so.

Here are a few tips to help you out:

  • Consider crowd funding: This will help take care of both marketing and generate money at the same time. Using a popular crowd funding website will allow you to spread the word of your company while you get some initial seed money as well.
  • Generate content: Having an online presence is essential for any business, but especially for those companies in the IT industry. You need to be updating your company's website and social media accounts every day, providing information and talking about the startup.
  • Word of mouth: One of the most effective ways to market your company is by simply talking to people about it. The more people learn about what you can offer them, the more likely they will be to try your product and recommend it to others.

If you are in the process of creating your own tech startup and are in need of custom database software, be sure to work with Kyo Logic today! Take a look at the rest of our website to learn more about all of the different products we offer to our clients.