3 ways clean tech companies can survive low oil prices

If you have been in a car over the last few months, chances are you have noticed the dramatically reduced prices for a gallon of gas. This is tied directly to dropping rates for oil around the world, so consumers are now experiencing the cheapest gas in years.

Crude oil prices have basically been in a free fall since July 2014, with it dropping to $45 a barrel toward the end of last week. While this is certainly welcome news for consumers at the pump, it isn't so welcome for clean tech companies around the country. When oil prices are low, they have to scale back.

Here are a few ways they can survive these low oil prices:

• Diversify your investments: While you will want to have a lot of your money in clean technology, it never hurts to expand your company into other areas and find other revenues. This is especially true if you have a high number of investors.
• Educate consumers: There is a notion out there that making upgrades to clean technology is too costly for the average person. As this is simply not the case any longer, it is important to get the appropriate information out to potential customers.
• Shift focus away from cost: Instead of putting all of the emphasis on how much consumers are paying for their energy, be sure to focus on other benefits of clean technology as well. This means promoting health and wellness, particularly if you are a residential energy efficiency company.

If you are in need of custom database software for your clean tech company, be sure to work with KYO Logic. Check out the rest of our website to learn more about the products that we offer.

John Mathewson

John is the founder and CEO of Kyo Logic, as well as the chief architect of KyoSync II (which synchronizes data across multiple systems that can’t connect or communicate directly). John works very closely with clients and the Kyo Logic team to help create custom applications and platforms.
John is also an avid electronics enthusiast and audiophile. He created the Caitlin LSA-1 which is a microprocessor-controlled audio preamp used in very high-end audio systems. John has lived in Montreal, Fort Worth, Johannesburg and currently lives in Westport, Connecticut.

John Mathewson

Expert

John is the founder and CEO of Kyo Logic, as well as the chief architect of KyoSync II (which synchronizes data across multiple systems that can’t connect or communicate directly). John works very closely with clients and the Kyo Logic team to help create custom applications and platforms. John is also an avid electronics enthusiast and audiophile. He created the Caitlin LSA-1 which is a microprocessor-controlled audio preamp used in very high-end audio systems. John has lived in Montreal, Fort Worth, Johannesburg and currently lives in Westport, Connecticut.