In many ways, big data is the future of business. The ability to sort, process and analyze the increasing amounts of information that companies now have at their disposal is an important asset. Really profiting from this opportunity, however, takes the right corporate environment.
The whole company has to be on the same page. If management is unwilling to trust any information that doesn't confirm its "gut feeling", there is little value in compiling a database. Trusting in the collection process is a crucial part of using data well, and an unwilling executive could undermine the the entire process. Before a business agrees that it will adhere to Big Data principles, it has to make sure there is a wholesale commitment to it.
Another important takeaway from database management is "actionability." What do you want to do with the information you've gathered? Setting concrete goals before looking at the numbers can help guide the discussion and suggest practical solutions.
Say, for example, you're managing a clothing retailer, and you use FileMaker to determine that your most heavily trafficked hours are between 9 a.m. and noon. Are you able to devote the extra personnel and marketing hours to taking advantage of these findings? If not, the value of this knowledge is sharply curtailed. But if you are adaptable, you could reorganize your sales goals to take advantage of the increased traffic and add extra salespeople to increase conversions.
If you're a company looking to make big profits with big data, it might take more than just talented FileMaker developers: a cultural change might be needed.