Why technology, not information, is the key to a successful big data strategy

Posted by Justin Hesser on July 8, 2013

In the Information Age, the general thought has been that initiating a big data strategy is the be-all and end-all component of a successful business plan. The ability to collect large volumes of information allows companies to successfully improve the way they manage internal operations and interact with customers. However, it doesn’t exactly work like that.

An article in The Canadian recently examined a number of popular misconceptions about big data, one of them being that big data itself was a miracle worker. That’s not entirely true. An unnamed executive spoke with the news source about the important aspects pertaining to big data management, explaining that the way information is analyzed is much more important than simply possessing the ability to collect data.

“You must have technology and mathematical models,” he said. “That is, the biggest difference is in the analysis of [this] data.”

Simply put, if businesses lack adequate technology or other resources required to process and manage their information, they will fail to find success from their big data efforts. Organizations today can easily absorb tremendous volumes of data with very little effort. Advantages are gained based on what companies do with that particular information.

Having the best solutions in place to monitor data, store it and analyze its value and meaning is what will set a business apart from its competitors. FileMaker development can help. Using the platform to build a scalable custom database software system will allow organizations to accurately report on their information by viewing it in real time. This is what will truly assist companies with their big data initiatives.