Investing in new business solutions can increase efficiency among SMBs and startups

Posted by Justin Hesser on January 2, 2013

As we begin a new year, now is as good a time as ever to strategically plan operational improvements and procedural changes. Chances are, there are at least some business processes that can be quicker or handled with greater efficiency. This is particularly true with startups and small and midsize businesses (SMBs.)

SMB owners tend to wear many hats. Oftentimes, they are the head of sales, the marketing coordinator, the accountant and they work in the field, all while maintaining themselves as the face of the company. Owning such an organization can be daunting. If daily tasks aren’t performed with the utmost efficiency, it will be difficult for the company to succeed.

An article in The Next Web stresses the importance of operational efficiency in SMBs and startups.

“When you’re running a startup, there never seems to be enough hours in the day to get stuff done,” the article says. “Between meetings, executive decisions, handling personnel and balancing a budget, it’s next to impossible to feel like you’ve hit your maximum efficiency and actually made process.”

Fortunately, technological advancements have made our lives easier and improved daily efficiency in and outside of the office. However, businesses need to capitalize on these tools to experience any true benefit. For example, using mobile technology can help professionals stay organized and get things done while on the go, but a system must be in place to properly store and share information between devices, particularly in instances where collaboration is required.

Working with a Filemaker developer to build custom software can help small businesses gain the solutions they need to build efficiency and streamline processes. This will ultimately lead to increased productivity and improved profitability, so any investments made into new business software should deliver a strong return.