Custom software can assist social marketers of any size

Posted by Justin Hesser on January 28, 2013

Today’s marketers have to be more than just smart and innovative. They have to be resourceful. This is particularly true in small and midsize businesses (SMBs) that have limited marketing personnel and resources.

Fortunately, the internet has leveled the playing field and has allowed small companies to compete with their much larger counterparts. Websites and social media accounts are staples of every company in virtually any industry and has streamlined many processes that were traditionally difficult for small businesses to accomplish. Today, companies can use several online channels to reach out to customers, compile pertinent data and orchestrate new strategies.

An article in the Journal Gazette & Times-Courier examines the ways small businesses can compete with the use of online resources, namely social media. However, this is once again an area where resource discrepancy can be a factor, as smaller companies may not have the manpower to manage and updates all of their accounts at a necessary rate.

“No other form of advertising has the capability to reach more buyers and get them involved than social media marketing,” the article says. “But, for most businesses the idea of constant promotion through social networks is a wish list item. It is time and resource heavy, and although the benefits far outweigh the pitfalls, few businesses concentrate on managing their social networks.”

By implementing new software solutions, small businesses can mitigate this potential problem. Custom database software can give organizations a clearer view of pertinent social data and efficiency-building software can streamline the social media management process. By doing this, small businesses can capitalize their resources and adjust their customer engagement strategies. A FileMaker-based solution can allow companies of any size to get the most out of their social marketing efforts.