Healthcare companies can use custom software to track international sales

Posted by Justin Hesser on December 13, 2012

As advanced technologies become more affordable and easier to implement, an increasing number of industries are finding ways to incorporate them into their daily operations. The healthcare industry is one that, in recent years, has seen a large spike in the use of electronic medical record (EMR) software.

According to the Commonwealth Fund, nearly 70 percent of primary care physicians in the United States reported that they were using EMRs in 2012, which is up from 46 percent in 2009. But, these figure are mild compared to the Netherlands and Norway, which boasted a 99 and 98 percent user rate respectively. New Zealand and the United Kingdom followed, tied at 97 percent of physicians.

While the United States may be still adopting newer technology into healthcare facilities, many biomedical manufacturers are beginning to see increased sales with international clients. For example, Integrity, a Florida-based medical device manufacturer, has recently announced additional contracts with Ecuadorian hospitals.

“Continued expansion in Ecuador, coupled with the incredible response we are receiving from our other South and Central American partners, represents significant demand for alternative and non-surgical solutions for tens of thousands [of] people negatively impacted by chronic lumbar and cervical pain,” Enzo Pardo, an international sales representative at Integrity, said in a press release.

For medical companies similar to Integrity that are either globalizing or expanding into new markets, both sales forces and marketing departments may need to invest in more dynamic software to maintain the increase in production in foreign territories.

By consulting FileMaker developers, these businesses can create the custom database software that may be needed to ensure that product and brand integration into these markets goes smoothly. Sales representatives can use this technology to separate statistics and figures from domestic and international sales and clients. Marketing departments can keep advertising analytics from South America separate from Europe and North America, while also being able to synthesize them all into a holistic, global view.