Database software can help ecommerce companies stay organized during the holidays

Posted by Justin Hesser on November 27, 2012

Cyber Monday has come and gone but that doesn’t mean the work is over. For many companies, it has actually just begun, as retailers with an ecommerce site must now set about packing and shipping the orders. This may be an especially daunting task this year, as it was one of the most lucrative Cyber Mondays to date.

According to IBM, online sales increased by 30 percent over this time last year and a good 36 percent over Black Friday. In addition, more than 18 percent of consumers visited a retailer’s site on a mobile device, a 70 percent increase over 2011’s Cyber Monday.

“Cyber Monday was not only the pinnacle of the Thanksgiving shopping weekend but when the cash register closed it officially became the biggest online shopping day ever,” Jay Henderson, strategy director of IBM Smarter Commerce, said in a press release. “Retailers that adopted a smarter marketing approach to commerce were able to adjust to the shifting shopping habits of their customers.”

For companies with an ecommerce site, the rest of this week may be a flurry of boxing, shipping and processing still-incoming orders. As such, with such a huge increase in sales seen across the board, small businesses may want to consult FileMaker developers to create a custom database software that can handle the large influx of detailed information.

For example, in every order there is at least one set of credit card information, a billing address and a shipping address, which could very well be two different locations. And, in addition to that, businesses will need to make sure each customer gets the right product, sent to the right address and with the proper invoices or receipts printed and placed in the package.

With that much information, investing a custom database software can aid with a business’s efficiency and accuracy when processing orders, ensuring that no customer experiences any holiday shopping headaches.