Big data: Good for government and small businesses

Posted by Justin Hesser on October 4, 2012

While viewers watching last night's presidential debate may have focused on the way each candidate presented themselves and their points of view, the candidates also brought up some points on how they plan to aid small business owners in a recovering economy.

Both candidates discussed measures such as tax cuts and investments in Main Street, but a recent press release from SAP and the Big Data Commission says that the use of big data by both the government and small businesses alike can aid in turning around the American economy by creating more productive organizations.

"Imagine a world where a growing number of elderly and sick people receive better healthcare outcomes at lower costs, where there is reduced congestion on the roads due to real-time insight into traffic patterns and events or greater accuracy in prediction of severe weather events. The challenge lies in capturing, managing and analyzing enormous data streams to measure new signals that lead to transformational insights," said Steve Lucas, the co-chair of the commission and global executive vice president and general manager for database and technology at SAP, in a press release.

Lucas' examples focus mostly on government applications of big data, but businesses can also leverage this information to yield effective outcomes – whether it's a major corporation or a small marketing firm.

By consulting FileMaker developers to create custom software, companies can begin to aggregate and analyze this data on their own. This will help marketing firms gain clarity into the confusing world of digital analytics and social media. It can allow healthcare providers to spread information and research to other physicians in a timely manner and it can give law firms the ability to store and open client records and transcripts with ease.