How to use database software to track analytics and measure website performance

Posted by Justin Hesser on June 6, 2012

When it comes to competing in the modern business world, it’s imperative that companies not only utilize the internet but do so to its fullest extent. Oftentimes, in order to make the most out of a website and what it can do for businesses, managers and owners must track the statistics and behaviors of the site’s viewers. One way to do this is by using Google Analytics, another way is through a custom database software that can retain all this data.

Google Analytics is a program from the major search engine and technology giant that allows companies to access important statistics that give an image of the overall effectiveness of their website. One of the major components of Google Analytics is its ability to track audience behaviors and information.

According to an article from Inc. Magazine, companies that use Google Analytics should be sure to keep track of the language, location, mobile and visitor flow statistics under the audience feature. These key metrics allow companies to get a very clear picture of exactly what demographic is being driven to their website. This is hugely important as it can reveal whether a website is attracting the appropriate customers for what the business has to offer.

But, with these four metrics constantly being updated, maintaining their relevancy can be a feat too large for an Excel spreadsheet. By using a custom database software much like FileMaker, owners and managers will not only be able to recall previous analytics figures but also graph and sort them. Without being able to recall these statistics through a custom database, businesses won’t get the perspective that can be crucial to understanding whether any changes that may have been made are actually beneficial to the website.