Planning a better sales floor with custom application development

Posted by Justin Hesser on December 30, 2011

Database software offers benefits to retailers in the way of inventory, customer, time and asset management. These companies can get the most value out of custom application development when they use this information to better plan out the day-to-day alterations to their retail space.

Brick-and-mortar retailers rely on a targeted approach to arranging the sales floor, one in which items must be placed carefully to appeal to customers and increase the chances for a purchase. Custom application development can connect retailers with tools specifically designed to help in this process.

Space planning programs powered by database software may be able to provide retailers with the analytics information on each item they sell. Using this data, stores can then optimize their floor to enhance sales potential.

For example, retailers will be able to identify if certain items sell better in a specific location. Additionally, managers will be able to adjust inventory levels accordingly, ensuring that the prime selling locations in their store are always stocked with the most profitable items.

Such a strategy can have other benefits in addition to simply increasing sales potential. When items are in an optimal location and selling at the best possible rate, stores may be able to avoid typical markdowns or sales that are frequently used by merchants who want to eliminate unwanted or excess inventory.

Customers might also be more pleased with the shopping experience if they can be sure they will find the items they desire in a convenient location every time.

Retailers who seek custom application development for store planning purposes are best served speaking with software developing companies that take a collaborative approach to application design. Developers that seek input and approval from their clients may be more likely to produce database software that fits the needs and desires of the respective user.