Every company is looking for the best ways to access important data, even if the source is something they did not create.

For example, according to several news outlets in Europe, Prozone's has reached a partnership with Sports Interactive. The latter is the design company behind the popular computer game Football Manager, where individuals can live out their fantasies of running a real soccer team in Europe. The game features a deep database of over 550,000 real players, managers and staff, that contains 250 pieces of biographical information, contract status and positional details. The data is collected by 1,300 scouts across six continents.

With the new deal, these databases will not be accessed by Prozone, which is responsible for the video and performance analysis software called RECRUITER. It is used by Premier League clubs to better recruit new players and staff.

"For years we've heard stories of real-life managers and scouts using our data to help with the recruitment process," Sports Interactive Studio Director Miles Jacobson told the Mirror. "From now on, it's official…real managers around the world will be finding and comparing players using data and a search system that will be very familiar to players of Football Manager."

This partnership between a major sporting league and a video game company shows how important it is to have the right database of critical information. With the help of custom database software, any business will be able to create the best possible collection of data and analyze it in the most effective way.