Study: Custom apps on the rise in the business world

Posted by Justin Hesser on November 11, 2014

Mobile technology is increasingly adapting to the business world as smartphones and tablets become more powerful and are able to handle enterprise needs. Mobile device management provider Good Technology has published its latest quarterly Mobility Report, which clearly shows this trend.

According to the report, adoption of custom mobile apps by companies grew 107 percent in the third quarter alone, and is up 731 percent over the last year. Custom apps are now the most activated among businesses, ahead of document editing and access software and secure browsing and instant messaging services.

"The rapid rise in custom app development illustrates that organizations are seeing mobility as a real opportunity for competitive advantage and security as a critical requirement in enabling trusted mobility," said Good Technology CEO Christy Wyatt. "We continue to see the rapid growth of both internally developed and commercial applications in the Good Dynamics ecosystem."

Businesses have seen their mobile options grow exponentially in the past year.

The report also classified new mobile device activations by operating system. In the third quarter, 69 percent of all activations were iOS devices, well ahead of Android's 29 percent. Apple had been losing its lead in recent times, but recovered in Q3 thanks to the release of the iPhone 6 and iPhone 6 Plus. Eighty-five percent of all iOS activations in the period were one of the new smartphone models.

From Apple to Microsoft, IT giants have been focusing on making their products more business-friendly in recent times, and application development companies are following suit. This trend is expected to continue, and businesses across all industries should see their options grow even more in the coming months.