Every business considering a partnership with a FileMaker developer is going to have questions. In this series we will address the frequently asked questions that our customers have about our services.
Answer: Since 1993, electronic mail, or email as it is commonly referred to, has become one of the most popular ways for individuals to communicate with each other. You would be hard pressed to find a business or individual that was not familiar with and using this technology.
Over the last 20 plus years, the solution has evolved dramatically and led to the creation of instant messaging and text messaging. It has become a key tool for marketers and a preferred method of conversation for nearly every business individual. With the rise of mobile devices, email has been taken away from the desktop and is now always at our fingertips.
Because of this, organizations need to make sure that any system they are using can be optimized to work with an email solution.
At Kyo Logic we can help organizations with email distribution through several different solutions. These include:
Constant Contact
Having been in business since 1995, Constant Contact is one of the leading names in email marketing. The toolkit allows organizations to create and distribute targeted email marketing strategies including newsletters, announcements, offers, promotions, online events, registrations, feedback and surveys.
On top of that, the system can be paired with a call-to-actions and detailed reporting to better track purchases, registrations or any other metric that the users wants to follow. It can also help avoid spam blockers to make sure the end user actually receives the email.
MailChimp
With more than six million users, MailChimp allows users to create, send and track email newsletters. The system has been used by organizations of all sizes – from small start-ups to Fortune 500 company's. The features and integrations can suit any email marketing needs.
Around since 2001, users are able to create signup forms that perfectly match the brand's look and feel. It allows organizations to send product updates, event invitations, announcements and editorial content that can be used as part of a campaign to gain customers and inform readers. It is also effective at getting past spamming blocks.
FileMaker mail distribution
Many businesses use FileMaker as a way to create contact databases. through a series of integrated tools, businesses are able to take this list and create distribution lists. From here, companies can send targeted emails only to those customers that need to see them. They can, however be ineffective at bypassing spam blockers.