With more information readily available online, it is hard to find organizations that are not connected in some way. Even public schools have information online, which was the driving point behind Zynga co-founder Steve Schoettler starting Junyo.

According to a recent TechCrunch article, Junyo was created to solve many of the problems that K-12 schools face, such as being able to understand student performance. A new company product, EdLights, launched two weeks ago. The news source explained that it takes publicly available data points on schools and makes a simple user interface that schools and marketers can understand.

"All in all, this means EdTech companies and school suppliers have access to 650 district and school data points, which aim to help them identify market opportunities across 55 funding categories and 57 expenditure categories that break down where money is budgeted and spent," the article explained. "The new service also comes with mobile access in a web app customized for tablets and mobile devices."

Schoettler gave an example by saying that if a startup that created a math product and wanted to ensure it brought it to the right schools, the company could search for schools that have Title One funding and low math scores.

Furthermore, similar organizations that have had success with similar products could also be identified, helping the startup understand what needs to be done for both parties to benefit.

Companies that have the right custom database software can take mass amounts of information and organize it in a way that is easy to understand and is accessible for numerous users. With tools like FileMaker development, businesses can ensure that they are able to effectively use Big Data to their advantage.